Launch your business career or entrepreneurial journey with this comprehensive introduction to business fundamentals. This 8-week course covers essential concepts every business professional needs to know, from strategy and marketing to operations and ethics. Whether you are considering business school, starting your own venture, or simply want to understand how organizations operate, this course provides practical knowledge you can use immediately. You will learn how to analyze markets and competition, understand customer needs, manage operations efficiently, lead and develop teams, read financial statements, make ethical decisions, and develop business plans. Through real-world case studies and interactive examples, you will see how successful companies apply these principles. No prerequisites required ÔÇô this course welcomes complete beginners and assumes no prior business knowledge. You will gain confidence in business terminology and develop strategic thinking skills. By the end of this 8-week program, you will understand how different business functions work together and be prepared to make informed decisions in any organizational setting or launch your own entrepreneurial venture with a solid foundation.
Professor of Business Administration specializing in economics and entrepreneurship with 20+ years of industry experience.
8 modules • 32 resources • 8 quizzes
Overview of business environment and systems
Strategic planning and competitive advantage
Marketing principles and the 4Ps
Production and service delivery
Managing people in organizations
Business finance and budgeting
Ethical decision-making in business
Starting and growing a business